It is no secret that search engines like Google, Yahoo and Bing place a great deal of importance on the number of RELEVANT links pointing to your website. This in turn is a major factor in a search engine determining the importance of your website and therefore how high in the search results your website will appear. In other words links are very powerful Internet Tools.
You will notice the word RELEVANT is in caps and there is a very good reason for this. Many people are of the belief that any link is a good link and the more links one has the better their website will rank. Not True.
Search engines use very sophisticated algorithms to determine the relevancy of links pointing back to each individual website. Irrelevant links get a very low if not zero score while relevant links get a very high score. For example if you are a Locksmith and your website is linked to by other websites in the security / alarm / lock categories then those links will be seen as high value links by the search engines and in turn will increase the perceived importance of your website.
There are many ways of getting relevant links to your website. For example, if you are in business ask your suppliers to include a link to your website from their site. The same goes for your customers who may have relevant websites to your industry.
Search out relevant Blogs and Forums. Find those which you can genuinely make a constructive comment on and make sure you include a link to your website. Great care should be taken NOT to spam blogs & forums but rather to use them to contribute useful comments. Remember the people reading your comments will soon realise if you are genuine or just a spammer and will judge you and your business accordingly.
Business directories are also a great source of relevant links but make sure your business is listed under the correct category.
Remember the word RELEVANT and always try to secure these types of links.