- Don’t use public Wi-Fi for BANKING or other financial services . It’s too risky and often leads to disaster. Try to only use public Wi-Fi for general browsing or streaming purposes.
- ALWAYS install a reputable antivirus program on your mobile device. It should scan for spyware, malware, phishing and other nasties.
- ONLY connect to SECURE WEBSITES !!!!! Look for the HTTPS and avoid HTTP .
- Remember to turn OFF the Wi-Fi function on your mobile device when you are not using it. Wi-Fi can provide an easy pathway into your mobile device and its data.
- PROTECT YOUR PASSWORDS!!!!! There are several versions of security software for your mobile device. Get one!!!!
- ALWAYS pay attention to the name of the Wi-Fi you are going to use. Hackers will often broadcast a “Free” Wi-Fi to encourage you to use. If you see the word “Free” in the name of the Wi-Fi service avoid it if possible.
- Enable the “Forget This Network” feature on your Wi-Fi setup. This will stop your mobile device automatically connecting to a Wi-Fi network you have used before.
- Where possible use a Virtual Private Network (VPN) when you are using an external Wi-Fi network. A VPN will process all your data via a secure network regardless of the free Wi-Fi you are using.
If you have a business website you will no doubt receive many emails from so-called SEO “experts” offering you a range of packages which will promote your website to page one of the major search engines (Google, Bing, etc) overnight. And if you’re like me you will have decided long ago that 99.99999999% of these emails are complete and utter bullshit and deserve their place in your junk folder. I mention these junk emails because they all have one thing in common, they all offer to procure thousands of backlinks to your website for a ridiculously low cost.
So let’s talk about links and backlinks.
The difference between a link and a backlink is a link is a random url usually found in an email. A backlink though is a url on a website which takes you to another website.
Question: Are backlinks important?
Answer: Yes they are, but there’s a catch!
Backlinks are a very efficient way of going from one website to another when researching a subject or shopping for goods and services. For example if you were searching for a voIP telephone system for your business and you landed on this page https://mybusinessmaps.com/products/business-telephone-voip-systems/ you would find a number of backlinks to the Cititel website which has a wealth of information on voIP and voIP telephone systems. In this case the Cititel website greatly benefits from the backlink for 2 main reasons:
- The page with the backlink is all about voIP and business phone systems.
- The landing page it is pointed at on the Cititel website is has voIP relevant content.
Given that an important factor of SEO is how much time a user spends on your website the fact that the above user may be looking for information / suppliers / prices / availability etc on voIP it stands to reason that they may well take the time to read the Cititel voIP page and perhaps even contact the business for a quote.
On the other hand if the very same backlink to the voIP page on the Cititel website was on an unrelated website (say http://www.suburbanskips.com ) then the chances of someone clicking on it would be remote at best. And IF they did click on it chances are they wouldn’t find it relevant and they would quickly leave the Cititel website thus increasing their bounce rate and potentially harming the perceived importance of the Cititel site which could harm Cititel’s overall SEO.
In summary it’s true that backlinks ARE important but they MUST be relevant and they should ALWAYS be from a reputable website.
The short, long, simple and uncomplicated answer to this question is NO !!!!!
Internet security covers us while we are using the internet. Most of us have internet security programs like Norton, McAfee, AVG, Eset etc which do a lot to protect us from internet viruses, malware and other internet nasties.
But what about those of us who have our own websites. Who or what can protect us against website hackers and content spammers? How can we ensure that our website has a). Not been hacked or content spammed AND b). is hackproof.
So, how common is website hacking and what are the consequences for the owner of the website?
This is a very important question because it also has SEVERE SEO ramifications. The sad truth is that hackers and spammers couldn’t care less about the SEO and reputation damage they do to a site as long as they achieve their objective. In the example below there are 2 screenshots. The first is of a reputable and well established US human resources website which specialises in procuring qualified staff for their clients. The second screenshot is a page on that same website which advertises a Russian website which sells discounted NFL jerseys. In this case the hackers have used the good online reputation of the HR company to promote their own products without the knowledge of the website owner.
To make the whole exercise even worse for the website owner the “hack” isn’t visible to them unless they are actually looking for it, unless of course they were on the market for a cheap NFL jersey and saw their website on page one of Google when they searched online.
So, how can you tell if your website has been hacked? There are many ways but in the case above all the website owner has to do is a Google site search (site:elementstaffing.com) which would bring up a results page with 7 results. The last result on the Google results page reads ….
“cheap stitched nfl jerseys wholesale from china
cheap stitched nfl jerseys for sale with free shipping from china wholesale authentic nfl jerseys stitched factory.”
Obviously this page does not belong to the website and the website owner may then take the appropriate steps to remove that page and put security measures in place to help stop it from happening again.
Although the above example is NOT one of our clients it is typical of the daily enquiries we get from businesses seeking our expert help to repair the damage done by these bottom dwelling scum sucking leeches of the internet who will stop at nothing to further their own cause.
If you suspect your website has been hacked click HERE to contact us at No BS SEO for further help.
How often have you been called by a telemarketer offering you a better price or an unbelievable special on a particular product or service you may or may not be interested in?
Think back to the last time a telemarketer rang you and actually sold you a product or service over the phone.
Now compare that to the last time you were looking for a product or service online by using Google, Bing or Yahoo. Whether you responded to an online ad, a banner or an organic search engine result, chances are you were far more likely to purchase a product or service in this manner than by answering the call of a random telemarketer.
Obviously there is a place for telemarketing in the advertising spectrum but where or how are you going to get the best ROI (return on investment) on your promotional dollar.
Whilst Online Marketing is almost as varied as the internet itself there is a vital element every successful online marketing campaign must have, and that is…….
An Appropriately Attractive & Optimised Website.
Regardless of what product or service you are marketing the website which you take your potential customers to must be attractive to them. Let’s take 2 completely different entities both of which are successfully sourcing and selling products online.
First Case Study
Colins are a high end Sydney butcher with multiple stores as well as an online store which delivers meat to your door. Their website must not only display a complete range of all the different cuts and prices, it must also quantify the quality of the meat and the service provided by this butcher. In the case of Colins Butchery their website been successful in projecting the desired image which in turn generates a high volume of online sales via a very clever SEO structure which ensures a high level of exposure on Google, Bing and Yahoo for all the keywords and search terms relevant to people searching online for a butcher in Sydney.
Second Case Study
ANPROS is a national laboratory supply company based in Melbourne and marketing nationally to a broad range of customers including schools, wineries and even forensic laboratories. As an ISO 9001 certified supplier the ANPROS site is predominantly a virtual order form for thousands of highly specialised chemicals and laboratory apparatus. The typical ANPROS customer has appropriate technical / academic qualifications and is invariably a high end IT user. In other words as long as the ANPROS website displays the right descriptions, has competitive prices and delivers high quality service and products it is going to satisfy their requirements. All that was left to do then was to ensure that the SEO was set up to give the website maximum exposure on the major search engines.
Both of these businesses have a very successful online marketing profile together with two very different websites. Their target market is poles apart and yet they employ virtually the same type of online marketing techniques to attract the right people to their respective websites. Both businesses have invested in high quality websites with smart SEO and neither business relies on pay per click (adwords) advertising to attract clients. Initially they had to but as the SEO took effect they were each able to reduce their adwords spend to zero.
On the other hand if these businesses were using telemarketing to generate business then they would be obliged to maintain those campaigns indefinitely because the minute they stopped they risked not procuring any new business. Even with a sustained low cost telemarketing campaign based in the Philippines or India it would be highly doubtful that the ROI would even come close to a well planned and executed online marketing strategy.
SEO consultants are a bit like political lobbyists.
Let me explain.
In a democratic society where the will of the people rules via their elected representatives in government, there really should be NO place for experts in the political process to be paid by special interest groups to get certain policies pushed through the parliament.
The same can be said for SEO consultants. Search engines like Google™, Yahoo™ and Bing™ have a self set mandate to deliver the most relevant results relating to the billion or so searches performed online each and every day. So why do we “need” SEO experts to show us how we can entice these search engines to display one result ahead of another? The answer……. MONEY.
Almost half of online searches using a search engine involve a user searching for a product or service they wish to purchase. In almost all cases there are multiple suppliers providing those products and services so it stands to reason that the supplier who displays higher in the search results will get more customers. Regardless if you are searching for a business which does Women’s T-Shirts, or does Glass Washer Service in Melbourne or Granny Flats Sydney, statistics tell us that as long as the search engine results are relevant you will probably call the business(s) which display higher first.
Search Engine Optimisation consultants are paid to help your business display higher than your competitors on the major search engines. Just like political lobbyists who know who to approach and what to say, SEO consultants (good ones that is) know what you need on your website to make it more search engine friendly than your competitors website.
There is of course a much easier way of appearing on the first page of the major search engines. Sponsored links can have you on page one within hours BUT there is a cost. Pay Per Click advertising (AKA AdWords) allows you to bid an amount of money you are prepared to pay every time someone clicks on your advertisement.
Many businesses rely on Pay Per Click (PPC) advertising to generate their online traffic but one must be careful to maintain an acceptable ROI (return on investment). Again, most SEO consultants can help you with this type of online exposure.