Web Marketing & Internet Marketing Services
YouTube Twitter Facebook Pinterest Instagram Google Maps
With perhaps a few exceptions it’s a no-brainer that EVERY small, medium or large business NEEDS a social media presence to stay competitive. Although there are over 370 recognised social media platforms available there really are only 6 which are, for all intents and purposes compulsory for every Australian business.
While 6 doesn’t really sound like a big number the truth is that the vast number of businesses are flat out maintaining 2 or 3 social media business profiles and in most cases they are not doing that very well. Why???? Time!!! It takes time to drive a commercial social media profile and the truth is that most businesses simply don’t have the time to invest in an effective long term social media strategy. There are of course those business owners who are very proficient on social media but they are few and far between. For most it’s a “hit & miss” scenario but as we all know there are far more “misses” than “hits” so the potential gains from our social media marketing are rarely if ever realised.
There is a lot more information about social media marketing on this page but if at this point you would prefer to chat to us personally about your own social media business profile click HERE to go to our social media contact form and we will call you during business hours to discuss.
Still Here??????? Okay, let’s keep going……….
YouTube
YouTube is the best and most value for money advertising medium in the world. A bold claim but in our opinion 100% correct. The popularity and the versatility of the YouTube product is second to none and it is at the very top of the NoBSSEO Social Media Marketing order of merit. In our opinion EVERY business should have it’s own YouTube channel (they’re free by the way) and every business should post at least one promotional video per month. What is a promotional video you may ask and how to I make one? Well, in this case we would make it for you as part of our social media marketing service but if you want to see what a business YouTube channel looks like click HERE to see a recent one we set up for one of our clients. YouTube videos are quick and easy to load and can even be optimised to rank on the Google search engine for your choice of keywords / search terms.
Twitter is without doubt THE easiest of all social media tools to use. Limited to a maximum of 140 characters (including spaces) Twitter allows you to be short and to the point as well giving you the option to post photos, locations, videos as well as conduct polls. It is without doubt one of, if not the easiest social media channel to use regardless of your IT experience or ability. There are of course many do’s and don’ts as well as strategies to help you “tweet” for maximum effect. As part of the NoBSSEO Social Media Marketing Service offering we ensure that your Twitter account is optimised to deliver an effective marketing message to your target market.
Google Maps
The BIGGEST BEST and most popular business directory in the world is Google Maps. But what a lot of people don’t realise is that it is also a social media platform. What makes it social is its “Customer Feedback” functionality which allows customers to post comments on their dealings with your business. For example a regional NSW client of ours who distribute their product Australia wide, Pressed Tin Panels, have reviews published on Google Maps from clients in every state (click HERE to see their Google Maps listing). The other social aspect of Google Maps is the ability to post product photos onto your listing although there is trick to doing this properly. Your Google Maps listing should also be optimised and this is included in the NoBSSEO Social Media Marketing Service offering.
The exponential growth and development of smartphones along with the enhancement of the “phone camera” has seen the social media platform Instagram grow from relative obscurity to a global social media giant in record time. Instagram should be a mandatory part of every social media portfolio regardless of what type of business you own. Like Twitter Instagram is fast and easy to use and can be very effective if used properly. Posts should contain correct tagging and have a short “to the point” description. Instagram is included in the NoBSSEO Social Media Marketing Service offering.
Pinterest is for all intents and purposes a graphic global social media platform and forms a key part of the NoBSSEO Social Media Marketing Service offering. Although not as popular as the other social media platforms Pinterest has some unique attributes which make it an indispensable part of any strategic social media marketing campaign.
The term “Social Media” is universally associated with the Facebook phenomenon. This monolith went from zero to hero in world record time and has maintained its supremacy in the social media wars from day one. Facebook gives business owners a variety of promotional opportunities and allows them to connect with the target audience of their choice better than any other social media platform. Despite being the most flexible social media platform Facebook is also the most underutilised by the business community in general. We believe the reason for this is that many business owners think Facebook is so easy to use that all they have to do is “join the dots” so to speak. As part of our Social Media Marketing offering we will create an ongoing Facebook marketing campaign designed to highlight your products and or services using the right content, call to action buttons, images and wherever possible videos.
Click HERE to see our Social Media Packages & Pricing